Wilfredo rivera
Between founding Rock Hustle, co-founding Grassroots Fitness Project, and working as a personal trainer, Wil Rivera has been in the fitness industry for twenty five years. After playing sports for most of his life, Wil discovered a talent for connecting with people through fitness. In 2003, Wil and his wife Heather Gunn founded Grassroots Fitness Project on the belief that education leads to engagement. This philosophy of individualized, boutique-style training is a core belief that Wil brings to Rock Hustle. Wil believes that physical fitness should be accessible to all through tools that record training and educate users.
christina Fleming
As a recent graduate from Ithaca College, Christina Fleming combines her skills in the arts with her love for rock climbing. As the lead of the Ithaca College Climbing Wall, Christina has led many successful climbing events, including the most attended event at the wall since its opening. Currently, she is a manager at The Cliffs Climbing + Fitness and spends her free time exploring climbing areas around NYC. Christina believes that physical fitness should be enjoyable, and rock climbing is the perfect way to get fit, spend time in nature, and build a community of like-minded individuals.